Innovator Series: Joey Gonzalez of Barry’s Bootcamp

Boutique fitness studios may be a dime a dozen these days, but there’s nothing quite like Barry’s Bootcamp (try as competitors may). Based on high-intensity interval training, a workout method that alternates periods of intense movements followed by low-intensity movements or rest periods, students at Barry’s Bootcamp alternate between doing interval drills on the treadmill and weight/resistance work on the floor. The uniquely effective workout, which takes place under notoriously complexion flattering red-orange lighting, has amassed nothing short of a cult following. We spoke with Joey Gonzalez, celebrity trainer, partner Barry’s Bootcamp, and a true fitness entrepreneur, to find out more about this fast growing brand.


Joey Gonzalez of Barry's Bootcamp

Joey Gonzalez of Barry's Bootcamp

Can you tell us a little bit about your background before Barry's?

I was a child actor, working professionally from the age of 13. I performed on stage, in television, and in film all throughout my teen years and learned the value of hard work and sacrifice. It was a blessing at such a young age to learn what it means to truly LOVE my job.

Have you always been into fitness?

Not at all. In fact, I was overweight for most of my life before discovering the value of health and fitness in my adolescence.  And even then, it was a shaky beginning and took me years to find balance and moderation. I lost 17 pounds in 3 weeks at the age of 13 by working out twice a day and eating only vegetables. From that point on, I yoyo dieted and struggled with food and exercise choices until my 20s.

What qualities do you think are essential for being a successful entrepreneur? 

You have to be willing to trust the people you hire to do the work you hired them to do and resist the temptation to micromanage. Also, be brave and take risks. Last, but certainly not least, carefully create an environment and culture for your employees and consumers that is safe and positive. 

With so many boutique fitness options, how did you work to get people to give Barry's a try?

Barry's Bootcamp has been around since 1998 and earned a reputation for being one of the most effective workouts in the world. It's a no nonsense, award winning, results-driven formula that has spread through word of mouth. Our clients are our marketing team. 

The Noho outpost of Barry's Bootcamp (pictured) is located at 419 Lafayette St.

The Noho outpost of Barry's Bootcamp (pictured) is located at 419 Lafayette St.

What are some of the biggest challenges when it comes to running a fast growing business? 

Staying consistent and keeping people satisfied. The larger you grow and the more spread out your business becomes, so must your infrastructure. Hiring the right people with the appropriate skill set and life experience is key.

One thing you know now that you wish you knew when you started at Barry's?

I don't even think I could touch the tip of the iceberg on that one. Hindsight is 20/20, right?! Half the fun is learning from your mistakes.

What's your personal fitness routine like? Can you walk us through a typical week?

Currently it's bulking season for me, so I'm incorporating 3-4 body building/heavy lifting days at the gym, while still attending 3-4 Barry's classes per week. 

Favorite healthy snack?

Salmon and almonds- always makes me feel like I hunted and gathered. 

Beauty essentials?

I've used American Crew FIBER for almost a decade. 

Fitness myth that drives you nuts?

"Women should use light weights only" is the most annoying.

“All you need is cardiovascular to stay fit.”

“Sugary protein bars are healthy.”

What are you most excited for in 2015?

Professionally, I'm excited for a lot more growth from Barry's Bootcamp both internationally and domestically. We're moving into a much nicer corporate office in NYC in our brand new NOHO location, which will improve our day to day work. And we've recently expanded our operational team on both coasts which will allow me to focus on future growth opportunities elsewhere.