Innovator Series: Christina d'Avignon

If you’ve ever been in an important event such a meeting, date, or dinner and thought it was't appropriate to constantly check the notifications on your phone, Christina d’Avignon of Ringly has a stylish solution for you. Christina has developed a line of smart jewelry that links to the apps on your phone and lets you know when you have important notifications such as a phone call, a text, a new email, a calendar notification, and so much more. Also, did we mention that everything is gorgeous? We got in touch with Christina to learn more about how Ringly came to be.

Can you tell us about your company’s philosophy and what inspired you to start Ringly?

Ringly was founded on the belief that technology can be more discreetly integrated into our lives. The idea came to me when I continued to miss calls and texts from my friends and family because my phone was buried in my purse and I hated leaving it on the table every time I went out. I also disliked feeling so dependent on and chained to my phone. I started to realize that a lot of my friends were having the same issues, so I thought to myself- “what if I could make my jewelry smart?” I got really excited about creating a solution to the problem while also designing something that women would get excited about wearing.

What makes your approach unique?

A lot of wearable technology offerings tend to look more like gadgets and fail to address the female market. Ringly takes the approach of making the technology element feel discreet and invisible and designs jewelry pieces that women would want to wear even if there was no technology inside.

Who are some other innovators that inspire you and why?

This might sound cliché, but I admire anyone who sets out and pursues his or her dreams. It’s not an easy thing to do but it’s so important.

Tell us about an unexpected challenge you faced when building your business.

With a company like Ringly, there are a lot of moving parts. We’re shaping and defining an entirely new category of jewelry and fashion accessories. Not only do we have to get the aesthetics right, we also have to test every aspect of the mechanical, electrical and software design to make sure it all remains coordinated. Bringing so many disciplines together has been one of the hardest parts, but also one of the most rewarding.

At what point did you think, “now we’ve made it”?

Every time I see someone wearing a Ringly in the wild I feel a great sense of pride.

What’s next for your company?

We want to grow Ringly into the leading smart jewelry and accessories brand. We plan on announcing retail and designer over the next year as well as expand our own collection.

Favorite beauty must have?

La Mer Moisturizing Creme

Fill in the blank: “I feel most beautiful when…”

I smile.

Tell us the best piece of advice you’ve received in 5 words or less.

Keep at it.

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